Angling Trust
Membership Campaign

The Trust had failed to communicate membership benefits in a way that its “target market” understood. Although the trust spoke with one voice for anglers it needed to speak in several voices to anglers. We identified the key issues facing each discipline and set about communicating them to the appropriate angling discipline in a concise and direct language.

The result - A series of adverts the angling press called “hard-hitting” and praised the Angling Trust for “finally… nailing its colours to the mast”.